Hideo "Pops" Yoshimura started the company "Yoshimura", fifty-five years ago in Japan. Pops had quite a talent at modifying existing parts to make more power. Although Pops worked on planes, cars, and all manner of other combustion engine-powered vehicles, motorcycles were his first love. Soon, Pops developed a large and well-earned reputation for building power. Customers flocked to Yoshimura looking for a competitive edge and Yoshimura delivered it. The company prospered but Pops wanted more. Racing became his staple and success on the famed Daytona banks soon followed. The company was on-track and growing at a rapid pace.